The Difference Between Promise and Performance

The Key to Creative Execution

When it comes to the execution of ideas, it’s good to remember that great execution means the difference between “promise” and “performance.”  The world is filled with promises from creatives, politicians, business leaders, teachers, even religious figures. But when it comes to actual performance – as the TV commercials say, “results my vary.”  So how do we close the gap? How do we make sure we deliver on our promises? Here’s a few important keys to make it happen for you:


Christian Leaders Don’t Have to Worry About Organizational Culture, Right?!

An Interview with Denise Lee Yohn

Phil Cooke: What’s your new book about?
Denise: FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies cracks the code on culture-building the way my first book, What Great Brands Do, explained how to build a valuable, sustainable brand. It shows leaders how to build a healthy, valuable, sustainable organizational culture by aligning their external identity and internal culture.


Creatives: Perception Happens Faster Than Ever

As a speaker and writer, I’m becoming more and more fascinated with the concept of “perception.” After all, in today’s distracted and disrupted world, our perception of everything happens faster and faster. In fact, one study indicates that when we meet someone for the first time, we actually decide within the first 4-8 seconds what we think of that person. Now, scientists are looking at how quickly we make decisions, and a particular project focused on


Announcing Our New Book: The Way Back

How Christians Blew Our Credibility and How We Get It Back

I’m very proud to introduce my latest book, co-written with my long time friend Jonathan Bock: “The Way Back: How Christians Blew Our Credibility and How We Get it Back.” Our reviews have been fantastic, we’ve been doing a media tour – including major outlets like CNN, and the response has been fantastic. It is available right now and you can order on Amazon or


Just Criticizing the Culture Won’t Change the Culture

When it comes to engaging in public policy and challenging today’s culture, one of the least likely strategies for success is one built around criticism. The growing number of churches and ministries that are constantly “against something” has always been a disturbing trend. On a regular basis, I see an avalanche of direct mail campaigns and magazine articles by organizations upset about